Services


special services

MARKET RESEARCH & ANALYSIS

Our team believes in keeping an ear to the ground and an eye on the industry, and our strategy all starts with a simple technique – listening. We listen to you. We listen to your customers. We even listen to your competitors. Everyone is saying something, and we take the time to learn what they are saying before we roll out a plan that accounts for your customer’s opinions, channels and desires.

  • Customer Satisfaction Surveys
  • One-on-One Customer Interviews
  • Mystery Shopping
  • Audience Segmentation

special services

COMPETITOR ANALYSIS

Would you ever enter a boxing ring without knowing your opponent? Of course you wouldn’t. In business, many brands fall short because they fail to size up to the competition. Sure, you’ve got a great product, but our job is to get to know who you’re up against so you can show your customers what sets you apart.

  • Positioning and Branding Analysis
  • Competitive Product Analysis
  • Competitive Marketing Analysis

special services

BRAND BUILDING & PRODUCT IDENTITY

Every decision you make matters. Yes, every single one. That’s how branding works. Your company is constantly telling a story through its actions. By using research to define your public perception, we’ll develop a unique brand identity for your company that connects with your audience’s hearts and craft compelling visuals that make your identity stick.

  • Positioning Analysis
  • Branding Analysis
  • Logo Development
  • Positioning Statements
  • Standards Guides

special services

MARKETING STRATEGY DEVELOPMENT

Football teams use playbooks and great companies utilize marketing plans that successfully make them visible in the marketplace. Whether it’s a new product introduction, a new market, changing a perception or charting a new course, Mark and Magellan’s strategic planning process will pave the correct path for you to travel.


special services

SOCIAL MEDIA MARKETING

What sounds more effective: yelling your message on a loud, busy street corner or directly sharing relevant content with influencers? Avocet helps you rise above the noise and chaos through tapping into a two-way dialogue with your customers. Stop being a broadcaster and start having conversations. Our social media audit, competitive analysis, and custom-built interactive strategies will show you where and how people are talking about you, so you can know how to join the conversation and become the resource for your audience.

  • Strategy and Planning
  • Daily Updating and Monitoring
  • Weekly and Monthly Reporting
  • Contests
  • Reporting

special services

CONTENT CREATION & MANAGEMENT SERVICES

Not only is what you say important, but how you say it. Your content can make or break your reputation with customers. An article can either cause you to look like an expert or a dud, and a blog post has the power to define you as a strong brand or a forgettable face. By conducting sentiment analysis & reporting and hearing your goals, we can teach you how to position yourself in the marketplace and lay out a content creation strategy that will make you stand out from other companies.


special services

BLOGGING

A blog is something like a souvenir that your readers can take with them and show to others. Blogs are specialized pieces of content designed to make others want to interact with your site and brand. Avocet is eager to help identify compelling topics, and we are equipped to manage a host of professional, engaging blogging services for you.


special services

ANALYSIS & REPORTING

There is no one-size-fits-all formula for companies. Every social media manager, CMO, and brand manager has different goals, so Avocet offers you various levels of analytics reporting. And, these aren’t “cookie cutter” emails; our team customizes each report for you and is able to include client-specific statistics and recommendations, benchmarking stats, and contextual analysis to free up your time and your budget, so you can handle all the new business you’ll be receiving.


special services

ADVERTISING

It may be a TV spot during the biggest game of the season or a banner ad your company is using for a Facebook promotion. Whatever it is, our goal is the same: to make them respond. Our hand-selected team of experts has been making unforgettable ads for years, and whether we have 140 characters or $2 million to work with, we promise to make your brand, products or services a smashing success.

  • Brand & Program Identity
  • Content Creation
  • Experiential Events
  • Graphic Design
  • Integrated Campaign Ideation
  • Print
  • Web, Mobile, Social and Digital Creative

special services

CREATIVE DESIGN

We view design projects as puzzles. Puzzles can be simple, tricky and complex. But puzzles are also exciting and we love a good challenge. From increasing your companies sales to making you shine at a trade show, our team gets a kick out of examining each project at every angle to come up with a solution that has a great aesthetic and a precise message.

  • Graphic Design
  • Illustration
  • 3-D Graphics
  • Exhibit Design
  • Publication Design
  • Proposal Template Design
  • Multimedia Design
  • Packaging Design
  • Motion Graphics
  • Collateral Design
  • PPT Design